SIGNATURE FLOAT SPONSORSHIP = $50,000
The Parade showcases five uniquely styled floats featuring live entertainment, bringing excitement and energy to this year’s event. Each float holds costumed performers and “company volunteer” participants who contribute to the animation, along with special effects including moving parts on some floats. Planned for the 2012 parade are:
“Tom” Turkey Float (sold)
Santa Float (sold)
TUTS “Peter Pan” Float (co-sponsor available *)
Holidays Around The World Themed Float (available)
Sustainability Themed Float (available)
Signature Float Sponsor Benefits Include
• Visual and script exposure (approx 1 min) on the broadcast as it makes its way
through the television zone (signature floats typically are home to live performances
direct from the float)
• Company volunteer opportunities
• Logo sign directly on the float
• Pre-parade news coverage opportunities (5A-9A “day of”)
• Logo recognition in print ads
• Audio recognition in radio ads
• Logo recognition on website
• Name recognition in social media
• Participation in the Children’s Hospital Mini-Parade
* call for customized package price
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BALLOON SPONSORSHIP = $15,000
Each year, five to six enormous helium-filled balloons soar in the sky, rubbing noses with Houston’s famed downtown skyscrapers. Past balloons have ranged in size from 40’ – 60’ and have included:
Papa Smurf
Pink Panther
Frosty
Nutcracker
Sponge Bob
Balloon Sponsor Benefits Include
• Volunteer involvement opportunities in carrying the
balloon
• Visual and script exposure on the broadcast as it makes
its way through the television zone (approximately :30)
• Pre-parade news coverage opportunities (5A-9A)
• Logo recognition on website
• Name recognition in social media
• Participation in the Children’s Hospital Mini-Parade
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COMMERCIAL ENTRY SPONSORSHIP = $10,000
Commercial branded entries are always welcome to participate in the parade. Entries can include branded floats, vehicles and dance groups.
McDonald’s Shoe Car
Wells Fargo Stage Coach
GOYA Foods Branded Float
Keels & Wheels / City of Seabrook Classic Cars & Boats
Commercial Entry Sponsor Benefits Include
• Script and visual exposure (approx :15) on the broadcast
as it makes its way through the television zone
• Pre-parade news coverage opportunities
• Logo recognition on website
• Name recognition in social media
• Participation in the Children’s Hospital Mini-Parade
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OFFICIAL MARCHING BAND SPONSORSHIP = $40,000
A great way to brand your company as a community supporter is through sponsorship of our marching bands. Traditionally five to six marching bands, ranging from high school to college level participate in the parade each year. Past bands have included:
Willowridge Marching Band
Rice Owl Band
Tyler High School Marching Band
Wheatley High School Band
MacArthur High School Marching Band
Hightower High School Marching Band
Marching Bands Sponsor Benefits Include
• Script and visual exposure on the broadcast as each band makes it
way through the television zone (approximately :10 for each band)
• A guarantee of five (5) marching bands
• Pre-parade news coverage opportunities
• Logo recognition in television and radio promos
• Logo recognition in print advertising
• Logo recognition on website
• Name recognition in social media
• Participation in the Children’s Hospital Mini-Parade
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ADDITIONAL OPPORTUNITIES = $5,000 - $250,000
Multiple opportunities exist in and around the parade route, such as sampling opportunities, video screen sponsorship, client entertaining, and more. A customized sponsorship package will be customized to fit your needs.
Additional Opportunities
• Name-In-Title Parade Sponsorship
• Co-Presenting Parade Sponsorship
• Fan Cam and Outdoor Video Screen
• Sound Towers
• Holiday Wonderland Name-in-Title Event (pre event activity)
• Fireworks @ Holiday Wonderland
• Sneak Peek
• Reserved Bleacher Sections along the route
• Dance and Drill Team Groups “Presenting Sponsor”
• Big Head Corp
• Clown Corp
• CEO :10 or :15 spots to air 10 days prior to the parade
• Signage opportunities on golf carts, bleacher seating, crowd control
• Sampling opportunities
• Non-profit rates
• Morning Sponsor Breakfast Presenting Sponsor
• Children’s Hospital Mini-Parade
• Volunteer T-shirts
• Customized Packages
The Houston Festival Foundation is a 501(c)(3) non-profit organization established in 1971. At the heart of the Houston Festival Foundation is an educational mission. We reach more than 900,000 students at 1,471 campuses in seven Texas counties through our annual Teacher's Curriculum Guide and educational outreach programs. We produce the Houston International Festival to help celebrate international diversity and learning about different cultures. We also produce Houston's Holiday Parade, a beloved annual tradition that provides an exciting start to the holiday season for 400,000 spectators on the streets of downtown Houston.
Houston Festival Foundation
5373 W. Alabama, Suite 235
Houston, TX 77056
www.holidayparadehouston.org
Wendy Paynter
713-504-6432
wkpaynter@gmail.com