The Houston Thanksgiving Day Parade began in 1949, when Santa arrived at Union Station and rode his sleigh to the downtown Foley’s. That led to a 44-year tradition – the Foley’s Thanksgiving Day Parade.

In 2006, H-E-B was named title sponsor and the parade received a new look and logo and was referred to the H-E-B Holiday Parade. In 2010, the parade was renamed to the Holiday Parade.

The Annual Holiday Parade, is now a 63-year-old holiday tradition, showcasing the Houston community to more than 400,000 parade-goers lining the streets on Thanksgiving morning.

In addition, nearly 2 million people view the Parade via live broadcast on KHOU-TV (CBS affiliate) in Houston and syndication in Dallas, San Antonio, Austin and several other cities in the region.